Rosies New Show Bombs

Rosie O'Donnell gave NBC a real turkey. The network's attempt to revive the primetime variety show failed to draw an audience Wednesday night, tying for the evening's lowest-rated program. A mere 5 million viewers tuned in for the 8 p.m. premiere of "Rosie Live.
NBC had high hopes for the special and planned to expand the program into a series should viewers re-embrace the decades-old variety format. Other networks, too, were watching closely since several are developing variety shows of their own.
Segments included Kathy Griffin impersonating Nancy Grace, Alec Baldwin hitting Conan O'Brian with a pie, O'Donnell singing "City Lights" with Liza Minnelli and Jane Krakowski doing a product-placement-themed striptease for White Castle burgers and Crest Whitestrips.
Critics were not kind. The NY Times described it as "hokey comedy with an enemies list." TV Guide called it a "ghastly ego trip." And the LA Times asked, "Rosie, what on earth were you thinking?"
The show seemed unlikely to attract a broad audience given O'Donnell's divisive personality. Stocked with appearances by Alannis Morrisette, Ne Yo, Rachael Ray, Harry Connick Jr., Clay Aiken and Gloria Estefan, along with Minnelli, Baldwin, Griffin and Krakowski, the lineup's appeal also skewed heavily female for a primetime show airing on the eve of a family holiday.