Scratch-n-Sniff Your Favorite Man

Ever wonder what Michael Phelps smells like?
People magazine, which has a history of experimenting with sensory advertising within its pages, is set to publish a “scratch-n-sniff” section in its Sexiest Man Alive issue.
The magazine, which hits newsstands on Friday, includes a section dubbed “Sexy Scents” with “scratch-n-sniff” photos of Gossip Girl actor Chace Crawford, film actor Taye Diggs, Law & Order star Chris Meloni and U.S. Olympic Team swimmer Michael Phelps—each of whom “describe the fragrance that makes them feel their sexiest.” (Crawford chose freshly cut grass, telling the magazine he “grew up playing a lot of football and golf ... When I smell freshly cut grass I get this air of competition. It wakes me up, gets me going”; Diggs “loves vanilla, chocolate, sandalwood and musk essential oils.”)